The Indianapolis Business Journal has an update on the DirecTV deal.  Apparently, the deal has been finalized.  If it is really official, DirecTV will be the presenting sponsor, in a deal worth $3mil annually.  The satellite TV company is expected to be accompanied by a major advertising campaign, touting the relationship in print, billboards, TV, and web ads.  DirecTV is known to be aggressive with its advertising campaigns.  The marketing agency working on the deal, Just Marketing International, is also looking to have a title sponsor to announce in May.

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