New Marty Reid Video
With today’s big Danica announcement, someone put a video up on YouTube of Marty Reid’s reaction.
We also found Danica’s new biggest fans.
Honestly, I think the whole ordeal is pretty much a wash. It might get a little extra press for IndyCar, but that’s about it in either direction. The bad news is that we’ll have to go through this crap we’ve dealt with in the past year again in about a year. Will her option be exercised or won’t it? Will she jump or won’t she? Blahblahblahblahblahblahblah.
That’s why I applaud IZOD, who has not once based their marketing campaign around her. They’ve based it on people who at least have the intention of staying in the Series for the long haul.
I do wish her luck, but it’s not like I’m going to watch her cab races.
December 8th, 2009 at 5:15 pm
I think your video actually understated Marty’s reaction.
December 9th, 2009 at 7:51 am
Interest thought you hit on (accidently I think) if the goal of a sponsor is to display their product or company to new audience and grow their book of business with the additional coverage from media, why would Go Daddy go with Danica into the “N-bush-NYC taxi cabs with sticker headlights” series? Her fans know her and are not going to follow her into the crap racing series, she is driving for a team that already has the Go Daddy sponsor, and can we really fit anymore Danica commercials in a motorsports race? I failed marketing for rednecks in college, but this one makes no sense!
December 9th, 2009 at 1:21 pm
If that was Marty Reid’s reaction, I wonder what Todd Harris would’ve done. He would probably need some Kleenex to clean himself off.
December 9th, 2009 at 6:42 pm
Probably because they want her to go to Sprint Cup